At Cogentis, we are passionate about advancing small-to-mid-size companies that have vision, are ready to grow, and recognize that the best way forward may be different from the path that has gotten them where they are today.

Our philosophy of business is rooted in 4 principles:

  • Purpose

    We believe in the power of business to have a positive impact on people and the communities it serves.  Strong resilient businesses have a clear reason and vision that drives their actions.

  • People

     Business is people, whether employees, customers or consumers, suppliers or investors.  We believe that long-term sustainable growth relies on unleashing the full capabilities of your team and providing opportunities for growth for all stakeholders.

  • Profit

    Profit is a catalyst for long term health and greater impact for a company; it isn’t an objective that supersedes all others.

  • Practical Innovation

    Standing still is not an option in a volatile, uncertain and complex market.  At Cogentis, we believe companies must stay open to new perspectives, new strategic directions and new tactics in order to remain relevant to customers.

We are a small nimble company by design.  We build strong relationships with our clients by working hands-on with our clients rather than hand over a project to junior associates after contracting.  Nimble because we utilize people with the specific skill set required to drive your project to success, no more

In working with our clients, we:

1) Identify the opportunities for highest leverage to gain traction on your challenges

2) Work cross-functionally to include the players who are essential to long-term success, and

3) Collaborate with you to implement the first steps toward your goal while building for sustainability.

A few of our clients:

The Team

Linda Williams, Founder & Director

Linda Williams launched Cogentis to help companies develop innovations that work by fusing their brands, customers and markets — profitably. Today, Linda pursues her passion — helping companies grow and become unswerving innovators by staying deeply connected to their changing customers.


Many years with Kraft Foods followed by work with Microsoft allowed Linda to hone her understanding of diverse products and the customers that love them.  She has worked with organizations for more than 25 years to identify market opportunities with potential.

Linda and her colleagues have worked with start-ups through Fortune 100 companies in many industries, including technology, packaged goods, real estate development, and healthcare. A cross-section of clients are:  Microsoft, Starbucks, Clorox, Simon Property Group (retail real estate), AquaGuidance (water), Envision Accounting (software), HaloSource (biotechnology), and Eagle Hardware & Garden (now Lowe’s).

Linda Williams built a complementary mix of business-skills and people-skills through education and real-world business experience. Her expertise in brand & marketing strategy, research, and group dynamics helps her clients ask the right questions, develop the understanding they need, and keep all players motivated and moving in the same direction.

Linda believes that business is a force for positive impact on our communities and the world.  People are the keystone to create effective, conscious companies that deliver innovative solutions for the thorny problems we face today.   And with most people working in small and mid-size businesses around the world, SMBs can lead in defining the next stage in business for us all.

Jim Young, Research Guru

Jim Young has been a marketing research and brand consultant for over 25 years, with responsibilities including research director, business owner, brand strategist, senior project manager and research analyst.

In his career, Jim has worked with clients in a wide variety of industries and sectors, including IT, consumer/retail, financial, manufacturing, health sciences, government and non-profit. 

Jim particularly likes working with start-ups and has had the opportunity to support early stage companies in technology and biotech.

Jim’s project management expertise includes project design, client communications, managing the project team and/or outside suppliers, online survey programming, data and statistical analysis, reporting, and strategic recommendations to client management.

Prior to Cogentis, Jim worked at a large ad agency in Seattle, in its branding and marketing research division, focusing on the IT industry as a senior brand strategist.  In that capacity, he was account executive for two Fortune 500 clients, managing both of their accounts as the key point person.  Also in his capacity as senior brand strategist, Jim worked with startups and small, fast-growth clients, helping one with his team’s research and branding guidance to be acquired by a large player in the sector for several hundred million dollars. 

When not working with Linda at Cogentis, Jim has his own research consulting business, and has conducted marketing research and branding projects for the following clients:  Microsoft, HP, Nokia, Quantum, Nortel Networks, Synopsys, Rambus, JELD-WEN, the Institute for Systems Biology, and MakerBot Industries (a leading 3D printing company), among many others.

Curious? Find out more about how we can help you ride the changes that are flooding your market today.  Contact us today.

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